There are many great ideas out there for how to make a trade show experience successful, but how about some of the things that can turn off customers and kill the show? Here we list the top four things to never do, or risk cursing your trade show booth. 4. LEAVE THE BOOTH This seems…
When you come to a trade show, you need to bring your A game. You’re surrounded by competition on all sides, and the attendees have their guards up against even the slickest sales pitches. You need to use every tool available to scale those walls of indifference, and get people to step out of traffic,…
When companies go to trade shows and similar events, they likely attend in order to draw more attention to their businesses and products. By setting up booths and offering presentations of products, companies may be able to spread the word about why their products should be considered for purchase. In this endeavor, exhibit signage can play a considerable…
Tradeshow booths are something amazing, but they can also be something dreaded by even the most seasoned convention goer. Sometimes they can be astounding works of art that draw the eye and compel people to come back again and again. Other times, they’re a mess that you just want to forget ever happened. To avoid the…
Setting up a booth at a trade show is an incredibly valuable opportunity for your company or organization, but some people fail to take advantage of the limelight. Here are 10 common mistakes for you to avoid when you have a booth at a trade show. Too Many Words No one is going to read…
If you’ve never set up a trade show display before and are looking to do so, there’re some very important things to remember. The most important of these things is to stay within a budget so that your display and booth are more cost-effective and less of a drain on your pocketbook. An easy way…
Like a bookstore full of books, a trade show is a sea of exhibits, each clamoring for attention and sales. Most signage is not effective enough to be noticed from across a large room because of poor design execution. Here’s how you can turn your exhibit signage into a visual magnet—drawing people in—without looking garish or unprofessional:…
Expo booth design software makes every stage of the creative process easier. From inspiration to final design approval, the latest design software is a great tool for any event space creation. After all, your meeting and trade show exhibit has to function as a promotional space within the trade show. Strategic design advances your visibility and appeals to…
Your ability to drive new customers to your booth at a trade show hinges in great part on your trade show display. And with exhibitor costs rising every year, it is imperative that you maximize your company’s presence by using an alluring trade show display. Below are five strategies to help you optimize the impact…
The panorama of a modern-day trade show is nothing short of an eye-popping visual feast. A spectrum of colors, interactive booth displays, and products in motion contribute to a dynamic whole. And yet, when you get up close, booth branding can still seem all too familiar and predictable, particularly when it comes to exhibit signage. The days of pop-up banners,…
