It is no small investment for exhibitors to make when it comes to participating in a trade show. The industry average shows that the total show investment is around $41,400 for a 10×10 space. Depending on how many shows they are participating in and how large a company, it’s a significant investment. The overwhelming nature…
Exhibiting at a trade show is not for the faint of heart. There’s designing the booth, coming up with the marketing strategy, figuring out travel, and coordinating with show organizers, contractors and suppliers. Not to mention the actual show participation and having their game faces on. In a research study conducted by MAYA Design Company*,…
Designing a successful exhibition booth can have a big impact on your business. If you’re having trouble fitting everything you want into a single display, consider expanding your options. Having more than one booth can be an effective way to showcase your brand and increase your customer base. Here are some major advantages of having…
Finding the right speaker for your next event can take your conference or trade show from good to great. The right speaker can help drive attendance, spark inspiration and create memorable experiences for your audience, as well as creating a bigger buzz for your show. So how do you find the person that’s going to…
If you’re spending the time and money it takes to attend a trade show, then you’ve got to do everything you can to get people excited about visiting your booth, or else you’re just wasting that time and money. The work should start well before the trade show even happens. One of the best ways…
Trade show pipe and drape packages Dallas business owners choose are budget-friendly alternatives to more expensive backdrops. What makes them so popular that they are now also showing up at community events? Easy Construction The setup is remarkably straightforward. Metal pipes connect to create stands. From there, you have multiple options. By far the most…
If your company is exhibiting at a trade show, have you done the proper buyer persona research to ensure you’re creating marketing materials that speak to your audience? You might be saying to yourself, well of course we have. Or maybe you’re thinking that your research and understanding of your audience could be dialed in…
Let’s be real here. Attending a trade show isn’t just about marketing and driving new business for your company….it’s also to see what your competitors are up to….right? Gathering intel on your trade show competitors is a function of doing business, and we can promise you your competitors are doing it to you as well….
Last week we talked about how exhibitors can help booth visitors out by providing content and experiences that demonstrate options for how to solve their problems. This is part of the consideration stage in the buyer’s journey, where buyers are looking for different options and haven’t yet made it to the decision making stage. So,…
It’s so important to show trade show booth visitors how you solve their problems. Doing so is part of meeting them where they’re at in the buyer’s journey. If you remember, the buyer’s journey is made up of three stages; awareness, consideration and decision. Each stage has its own set of tactics and appropriate content…
