Even though we’re most definitely in the “digital age” and many buyers and sellers are using online channels to promote, research and purchase products and services, trade shows can still be a very beneficial way to build brand awareness. But, you must set clear goals for why you are going and what your goals are…
Every company who exhibits at a trade show knows that your booth design needs to be on point. It’s the thing that’s going to capture your audience’s attention, making an impression on them literally in seconds. Booth design is more than just the build and the messaging around products and services. It’s about the buyer’s…
If you’re going to have a booth at an exposition, then it’s important to bring your A game. You’re going to be surrounded by other professionals, and all of you will be vying for the attention of the audience walking the floor. You may only have a few seconds to make an impression, or to…
If you’ve been reading our latest blogs, then you’ve gotten some pointers (or a fresh view) on some of the things that trade show organizers can help their exhibitors with before the show and during, to ensure that they get the most out of their experience (and keep coming back). So what about after the…
In one of our last blogs, we talked about 3 things trade show organizers can help exhibitors do before their show to have an awesome experience (and keep them coming back). If you missed it, check it out here. And there’s more; what can you help your exhibitors do during the show to keep them…
There is more to trade show decorating than meets the eye. When done right, you barely notice the little details. They work together so well that they organically connect with the exhibitor’s message. Here is what a trade show decorator does. Who Exhibits at the Trade Show? Entrepreneurs, who still work out of a garage…
If you’re a trade show organizer, you know how important it is to keep your exhibitors coming back, and your attendees flowing through the front door. You do lots of work to prepare for the show. You create hashtags, pick the venue, partner with a general services contractor to help with the logistics and beyond,…
In today’s ever evolving business world, with online buying and social media a force to be reckoned with, ensuring your exhibitors get the most out of their trade show experience is more important than ever. The pressure they feel to hit their goals and get the ROI out of their show attendance is similar to…
Event planning of any kind can be overwhelming, especially if you’re just getting started. What is the most essential component to an event? Almost every professional event uses pipe and drape whether it is a wedding, political campaign, graduation ceremony, convention, trade show, or special exhibit. Pipe and drape is the backbone to creating a…
Superior Expo Services has a bold new look to capture the essence of our story, having grown exponentially over recent years by providing our clients with unrivaled trade show and convention services. We continue to progress, as does your business, so that we are ready to anticipate your needs and maintain long-term relationships. Superior Expo…
