There are countless tricks of the trade our exhibition booth design experts employ to make your setup look like a million bucks. Some are obvious. Case in point is the suggestion not to block the entrance to your booth with a long table. Failure to heed this admonition results in prospective customers who get swept…
Will you be setting up an exhibit at a trade show? It’s important to promote your exhibit and use it to attract customers. Here are a few tips that will help you out. Promote It to Your Base Promote your booth beforehand to your existing base. Email your customer list about the upcoming event and…
Do you regularly attend trade shows? It’s important to keep up with the latest booth design trends. Here are some trends you should consider incorporating into your exhibits. Digital Displays Incorporate the digital world into your exhibits. You can bring along tablets or other touchscreen devices with preprogrammed displays. Make the displays interactive; let people…
When you’re at a trade show, an expo, or a convention, you need to use every trick in the book to get people to step out of the flow of traffic and to stop at your booth. That’s easier said than done. However, one of the best tricks of the trade is to make your…
In-store samples and demonstrations are extremely effective marketing techniques. They give your consumers something to remember about you, set you apart from those other guys who rely solely on virtual marketing, and send customers home with a unique experience as well as something free. But offering samples in-store isn’t the only way to reach customers…
Large groups or associations usually have a goal or purpose to keep in mind. They have updated regulations, updated best practices and dynamic new technologies to consider. They also need an opportunity to network and coordinate with customers, partners, vendors and other associates. For that reason, associations must hold annual or more regular events. Ideally,…
A good exhibition booth design, or the lack of it, can make or break your success at trade shows. You only have a few seconds to get people’s attention, and those first few seconds will create their first and lasting impression of your company. To catch the attention of visitors who are passing by your…
Does the design of trade show displays sound like a daunting task? Have you been wondering who will handle the booth design and event carpet installation as well as other duties associated with your setup? These, among other tasks, are the jobs our expo general service contractors take on for clients on a routine basis. What…
Going to a trade show is can be overwhelming for some. You put on your best face, you have all the right lines, and you make sure there’s a little extra swagger in your step. You’re polished, poised, and ready to mingle. The problem is that everyone else is doing the same. So how do…
Planning a corporate event? Here are a few tips that will help you plan your event and get the most out of it for your business. Make a Complete List Leave nothing out. Make a list of every last detail that needs to be taken care of, including vendors, marketing materials, wifi, transportation, parking, etc….
