When two or more trade show exhibitors vie for the same prospect’s attention, it’s a matter for tactical planning. How aggressively do you prepare to win the battle? Winning rests on a rock solid goal and pre-show planning that defines a war plan detailing your strategies. Your goal is to make prospects understand why your…
Everyone wants to attract visitors to their booth at a trade show and many people go very over-the-top with their trade show design for this purpose. There are certain booths where you’re just overwhelmed with all the information coming at you in different directions. From one direction, you might see video while, from another direction,…
A tradeshow is a place where various companies in the same general industry come together to show what they are working on. As a result, there is a lot of innovation at a tradeshow. You’ll see products that resemble something out of a science fiction movie as well as products which have slightly different features…
When most of us think of trade shows or expositions, we just imagine sitting there with a table and a couple of chairs, handing out leaflets or giving demonstrations of our newest products. Although there’s nothing wrong with this simplistic view, the fact is that you can do a lot more with your booth design…
Right now, it is challenging looking forward to a time without health restrictions. However, with the advent of the COVID-19 vaccine, a return to normalcy is on the horizon. For many businesses, this means that there is a renewed need for exhibition booth design. What will these products look like in a post-COVID era? Flexible…
Design of Trade Shows Exhibitors are going for a warmer feel and homey vibe to make the guests feel more comfortable. They are distancing themselves from the futuristic, white office or laboratory looks and seeking something cozy. You can find home furnishings in the expo, with a stylish appeal for seating and tables. The warm,…
It’s important for every company to have a trade show presence so that they can unveil their latest products. But it’s not just having a great new product that’s important; it’s also the setting that you can give the product. You may have a great product with innovative features and sleek design, but if you…
Trade shows are a great way to stand out from the crowd, both within your industry and with your target audience. So how do you make sure that the next time you are exhibiting at a major event your brand stands out from the rest? It all starts with the booth signage that you have…
No organization wants to be known for boring events that stakeholders dread or avoid. The right event decor provides visual drama that makes your corporate events unforgettable. Here are ways to add the wow factor to your next corporate event. Create an Unforgettable Entrance When attendees arrive, the first thing they see sets their expectations…
It is essential for the exhibit attendee to interact with your brand. Doing so has the potential to guide buying behavior. However, many companies use antiquated booth design setups that effectively bar the visitor from feeling welcomed. That said, there are several tricks you can use to do the exact opposite. Work with a Booth…
