Taking your brand to a trade show can open many doors within your industry–if you meet the right people. In order to attract visitors to your booth, you have to stand out from the crowd. That is why exhibition booth design is just as important as your presentation, your swag giveaways and what you have…
Trade shows offer a unique opportunity to appeal to a captive audience. A well-designed booth will attract the right kind of visitors and potential customers. Hiring a trade show design expert alleviates the stress of setting up a top-tier booth by providing guidance in three key areas: Layout: Trade expos have come a long way…
Every detail about your trade show booth and expo can make a difference. If you’re using pipe and drape backdrops to divide an open conference space and make the space look more formal, add layers of drapery. Here are three reasons why: 1. You can use your company colors. Pipe and drape displays are traditional…
When you’re hiring a caterer or an auto mechanic, you probably need someone who lives in the same area as you or else it’s going to be a lot more complicated and expensive. However, when you’re searching for general service contractors to help your business get the most out of trade show and expo appearances,…
Trade shows are one of the best ways to get up-close and personal with your target customer. A well-executed trade show presence enhances your brand, showcases your company/products/services, lets you establish relationships with target customers, and solidifies relationships with your current customers. While exhibiting at trade shows offers an excellent return on investment, it also takes…
Exhibition shows are the perfect opportunity to get your name out to a wider audience. But you don’t just want to showcase your company name and your featured products. Your branding and culture is just as important to the design features, especially because 2018 is all about shopping experiences. Here are two design choices to…
Color is one of the most crucial elements of a trade show display, yet it is one of the hardest to balance. It is all too easy to create signage in bright colors thinking it will attract attention, but all it may just add more visual noise to a convention center full of competitors. An…
Appearances matter and that’s especially true at trade shows. How things look can change everything from how much visitors enjoy the experience to how well-directed movement is in the crowded space. Making sure your individual booth is well-prepared is important, so be sure to bring plenty of promotional samples, enough technology to keep your presentations and…
We are proud to announce that Superior Expo Services will be featured on Worldwide Business with kathy ireland®. Chad & Vanessa Thornton recently sat with Kathy Ireland and spoke on various details of the trade show industry. Mark your calendars for Sunday, June 24th, 2018 when our segment will air at 4:30 pm CST on…
Presenting your business with the right exhibit signage makes the difference between being noticed and being overlooked. Each year, companies work hard to push the envelope to attract attention. What is hot this year? Three-Dimensional Displays are In Your exhibit signage should feature some 3D appeal. With advances in print technology, graphic designers can now…
