Every year businesses prepare to make their way to tradeshows, exhibits, and conventions. It’s a time when they can show off their products and services and connect with like-minded individuals. The opportunity to network is an important part of expanding your brand and developing your reach. Your time at the trade show is enjoyable but…
There’s no need to rent a big hall to create an exhibit that will be remembered. In fact, most companies partake in trade shows instead, and these feature much smaller booths. While this system makes getting seen more affordable, it also means that participants have to have outstanding displays in order to get noticed. Use…
Taking your brand to a trade show can open many doors within your industry–if you meet the right people. In order to attract visitors to your booth, you have to stand out from the crowd. That is why exhibition booth design is just as important as your presentation, your swag giveaways and what you have…
Trade shows offer a unique opportunity to appeal to a captive audience. A well-designed booth will attract the right kind of visitors and potential customers. Hiring a trade show design expert alleviates the stress of setting up a top-tier booth by providing guidance in three key areas: Layout: Trade expos have come a long way…
Every detail about your trade show booth and expo can make a difference. If you’re using pipe and drape backdrops to divide an open conference space and make the space look more formal, add layers of drapery. Here are three reasons why: 1. You can use your company colors. Pipe and drape displays are traditional…
When you’re hiring a caterer or an auto mechanic, you probably need someone who lives in the same area as you or else it’s going to be a lot more complicated and expensive. However, when you’re searching for general service contractors to help your business get the most out of trade show and expo appearances,…
Trade shows are one of the best ways to get up-close and personal with your target customer. A well-executed trade show presence enhances your brand, showcases your company/products/services, lets you establish relationships with target customers, and solidifies relationships with your current customers. While exhibiting at trade shows offers an excellent return on investment, it also takes…
Exhibition shows are the perfect opportunity to get your name out to a wider audience. But you don’t just want to showcase your company name and your featured products. Your branding and culture is just as important to the design features, especially because 2018 is all about shopping experiences. Here are two design choices to…
Color is one of the most crucial elements of a trade show display, yet it is one of the hardest to balance. It is all too easy to create signage in bright colors thinking it will attract attention, but all it may just add more visual noise to a convention center full of competitors. An…
Appearances matter and that’s especially true at trade shows. How things look can change everything from how much visitors enjoy the experience to how well-directed movement is in the crowded space. Making sure your individual booth is well-prepared is important, so be sure to bring plenty of promotional samples, enough technology to keep your presentations and…
