Color is one of the most crucial elements of a trade show display, yet it is one of the hardest to balance. It is all too easy to create signage in bright colors thinking it will attract attention, but all it may just add more visual noise to a convention center full of competitors. An…
Appearances matter and that’s especially true at trade shows. How things look can change everything from how much visitors enjoy the experience to how well-directed movement is in the crowded space. Making sure your individual booth is well-prepared is important, so be sure to bring plenty of promotional samples, enough technology to keep your presentations and…
We are proud to announce that Superior Expo Services will be featured on Worldwide Business with kathy ireland®. Chad & Vanessa Thornton recently sat with Kathy Ireland and spoke on various details of the trade show industry. Mark your calendars for Sunday, June 24th, 2018 when our segment will air at 4:30 pm CST on…
Presenting your business with the right exhibit signage makes the difference between being noticed and being overlooked. Each year, companies work hard to push the envelope to attract attention. What is hot this year? Three-Dimensional Displays are In Your exhibit signage should feature some 3D appeal. With advances in print technology, graphic designers can now…
It’s the small details that make or break an event. While carpeting might be the last thing you had in mind when you first started planning your expo, it can help make the space and your ideas come together. Here are three ways deliberately installed carpeting can help you and your attendees stay organized: Color…
Big data is going to continue as a trans-formative force through the rest of 2018 and beyond. No matter what industry you’re in, eking all possible planning value and forecasting knowledge out of your available data will give you an edge over your competitors. Make sure your trade-show isn’t going to waste. Capture good data…
Trade shows offer an excellent opportunity to promote your business to large numbers of potential clients, but participation can be expensive. Having a dedicated account team on your side can help you to get a bigger return on your investment, and make your trade show experience as successful as possible. A dedicated account team takes…
One of the best ways that a company can promote its product or service is by attending a trade show. At a trade show a business will have the opportunity to showcase their current offerings to customers, potential clients, investors, competitors, and a range of other interested parties. Since trade shows are such important events,…
It’s no secret that presentation can make or break deals, and convey credibility before you’ve even had the chance to vouch for your event venue. One surefire way to make a tradeshow stand out is to work with the best vendors. Here are 4 reasons to consider pipe and drape rental from Superior Expo Services…
Attending a tradeshow is a great way to gain knowledge from others in your industry and it also provides an opportunity for you to showcase your products. Exchanging ideas with other like-minded individuals fuels creativity and inspires innovations. It’s important to have a tradeshow set-up that will be conducive to the exchange of information and…
