If you’re heading to a trade show this year, you probably want your marketing efforts to pay off as much as possible. If that’s the case, your booth should become one of your top marketing tools. With just a few steps and some added design touches, you can turn your booth into an effective way to connect with new leads and customers.
Here are five tips to help make it happen!
1) Create a List of Goals You Want Your Booth to Accomplish
- Drive awareness of your brand and what you do
- Generate leads that you can follow up with after the show
- Showcase your products or services in the best light possible
- Educate attendees about your company and what you do
- Answer any questions attendees have about your products or services
- Get attendees excited about your brand and what you do
- Leave a lasting impression on attendees so they remember you long after the show is over.
2) Determine Where Your Customers Will Be and What They Might Need
Before you can turn your booth into a marketing powerhouse, you need to have a clear understanding of your target audience. What kind of people are you trying to reach? Where do they congregate? What kind of problems do they need to solve? Once you have a good handle on this, you can start planning your strategy.
For example, if you’re promoting a new line of children’s toys, it might be worth giving away an item at the end of each day to get the word out about your products. If you’re a real estate agent, it will make sense to spend time chatting with potential customers while they peruse the exhibits-this way, they’ll remember who you are when it comes time for them to look for their next home!
3) Choose Supplies Based on Your Goals
Every detail of your booth—from the color of your backdrop to the type of literature you distribute—should be chosen with your marketing goals in mind.
If you’re unsure of those goals, take some time to think about what you want to achieve at the show. Do you want to generate leads? Drive traffic to your website? Increase brand awareness? Once you know your goals, choosing the right supplies will be a breeze.
4) Research Effective Booth Designs
When planning your booth design, it’s essential to keep your brand in mind. Your booth should be an extension of your brand and reflect your company’s values. Also, keep your target audience in mind, and design your booth with them in mind. There are a few key elements that all effective booth designs have in common: they use contrasting colors; they feature large images or graphics; they make use of lighting effects to create dramatic effects; they are large enough for people to move around comfortably inside the space; and they promote the product or service being offered by the company at the show.
5) Make Sure Your Team Has All the Info They Need before You Arrive at the Show
Before you even step foot in the convention center, ensure your team is well-versed in your company’s products or services and the competition. They should also know the show schedule and your goals for the event. Once that’s done, once at the show, there are a few more things you can do to ensure your booth is working hard for you.
Have someone take notes about what potential clients say about your business so that you can follow up with them after the show ends. (This applies if they were interested in hiring you.)
Encourage attendees to interact with your displays; this will give them a better idea of what they’re going to get if they choose to work with you and give them something to remember when they return home.
A trade show booth is more than just a place to showcase your products or services—it’s an opportunity to market your business and build relationships with potential customers.