If your company is going to be represented at a trade show, you need a way to get participants to visit your booth. You need something unique that will make people gravitate to your booth over the others. Here are some great ideas on how to attract visitors to your trade show displays. Offer Hot and Cold…
Corporate event planning can be a tough and tedious job. Choosing speakers, arranging travel and lodging, and procuring all of the necessary physical elements is difficult, and those who can do it right are rock stars. One element of corporate event planning that is often overlooked, however, is the entertainment. Having quality entertainment creates a memorable…
If your company is going to spend the big bucks to participate in a big trade show, then it is also worth investing in a high-quality, effective exhibit booth design. But it can be a little daunting knowing where to start and what to consider. So here are a few ideas. 1. What’s Out There?…
There are many great ideas out there for how to make a trade show experience successful, but how about some of the things that can turn off customers and kill the show? Here we list the top four things to never do, or risk cursing your trade show booth. 4. LEAVE THE BOOTH This seems…
When you come to a trade show, you need to bring your A game. You’re surrounded by competition on all sides, and the attendees have their guards up against even the slickest sales pitches. You need to use every tool available to scale those walls of indifference, and get people to step out of traffic,…
When companies go to trade shows and similar events, they likely attend in order to draw more attention to their businesses and products. By setting up booths and offering presentations of products, companies may be able to spread the word about why their products should be considered for purchase. In this endeavor, exhibit signage can play a considerable…
Tradeshow booths are something amazing, but they can also be something dreaded by even the most seasoned convention goer. Sometimes they can be astounding works of art that draw the eye and compel people to come back again and again. Other times, they’re a mess that you just want to forget ever happened. To avoid the…
Setting up a booth at a trade show is an incredibly valuable opportunity for your company or organization, but some people fail to take advantage of the limelight. Here are 10 common mistakes for you to avoid when you have a booth at a trade show. Too Many Words No one is going to read…
If you’ve never set up a trade show display before and are looking to do so, there’re some very important things to remember. The most important of these things is to stay within a budget so that your display and booth are more cost-effective and less of a drain on your pocketbook. An easy way…
Like a bookstore full of books, a trade show is a sea of exhibits, each clamoring for attention and sales. Most signage is not effective enough to be noticed from across a large room because of poor design execution. Here’s how you can turn your exhibit signage into a visual magnet—drawing people in—without looking garish or unprofessional:…
