You go to a trade show. You meet tons of people in and out of the booth. Business cards are exchanged. Follow ups and meetings are discussed. You leave with a stack of them, get back into the office after the show, and then what? We all know that sometimes they sit just a little…
If you’ve got any kind of email marketing in place, chances are you’ve googled email marketing benchmarks, looking for what the data shows, best practices etc. And if you haven’t, that’s ok too! There is a lot of aggregated information out there that shows what the key metrics are and their numbers. What’s most important…
Dallas is ranked the #5 meeting destination of 2019 in the US by Cvent – up one spot since 2018 – and received the Business Intelligencer Award ‘which recognizes pioneers in the hospitality industry who are charting the business insights and intelligence frontier and cutting a path for others to follow.’ What does this mean for you…
Well, it’s the week of Thanksgiving and we are feeling pretty grateful over here. Grateful for our clients, our partners, our families and for each day. We thought we’d take this opportunity to share a little bit about gratitude and the game changer that it is. Here are some nuggets of goodness about how gratitude…
Well folks, we are almost to the end of the year. And if you really want to kick up the “gasp factor” we are almost to the end of this decade! Wow! So it’s always a great time to start reflecting on this past year and looking forward to the next. Take a quick 2019…
Trade shows and trade show booth design is always evolving and changing. Finding ways to make your booth stand out amongst your competitors and reach your audience is something you should always be focused on. Paying attention to what worked at previous shows, keeping in mind what your goals are for future shows and what’s…
The trade show is the singular best venue to find new customers. It is also an excellent opportunity to rub shoulders with competitors and size up what they are doing. However, not everyone can afford the enormous peninsular design with a staff that eclipses the number of people in your circle of friends. That said,…
Over the last few weeks we’ve been talking a lot about email marketing. We’ve talked about the do’s and dont’s, why editorial calendars are so important, some tips on segmentation and how important it is to ensure you’ve got a rockin’ email marketing campaign going before your next trade show. One thing we haven’t focused…
When it comes to trade show email marketing, there’s lots of room to nail it and lots of room for epic fails. With more than 50 percent of U.S. respondents checking their email accounts more than 10 times a day, it is by far the preferred way for many consumers to receive updates from the…
It is a common misconception that you simply show up at the trade show with your materials and set up. There is a lot more that goes into the setup and tear down of a display. This is particularly true when you are competing in a professional booth setup. With general service contractors by your…
