Are you looking for exposition services that will help you offer something more than breath mints and branded pencils at your next trade show? Learn how strategies like serving food can help you to succeed at standing out. Here are a few principles to keep in mind.
Follow the rules:
The first thing you want to do is make sure you’re in compliance with the relevant regulations set down by the trade show organizers and the venue. For obvious safety reasons, you probably won’t be allowed to cook over an open flame, but you may still have a lot of appealing options for foods and beverages you can serve. Keep in mind that many venues will have their own caterers so there may be some fees involved if you’re bringing in your own items.
Make an impression:
You need to make sure that everything is properly branded so you can get the most out of your efforts. That way you’ll be putting your name and logo in front of the attendees who come to your booth and in view of everyone who seems them carrying their goodies around the exhibit floor. If possible, choose an item that connects with your brand like probiotic juices if you identify with a healthy lifestyle or snacks that are a specialty in your hometown. To ensure nothing but happy memories, try to avoid any potentially unpleasant odors and pick something that’s easy to eat without creating a mess.
Sure, free food is fun. It’s likely to get you more visitors and encourage them to stay longer. However, you need to be strategic in order to make the most effective use of your exposition space and other resources.
Are you looking for an exposition partner who can help you with strategy, design and more to reach your goals? Contact us at Superior Expo Services (SES). We’re a national general services contractor for trade shows and expositions.