Tradeshow booths are something amazing, but they can also be something dreaded by even the most seasoned convention goer. Sometimes they can be astounding works of art that draw the eye and compel people to come back again and again. Other times, they’re a mess that you just want to forget ever happened. To avoid the latter, here are four things people pay attention to in booth design.
Get the Look
When it comes to drawing people in, you want to use bright colors and vivid, easy to understand signs. You want to have someone in a back corner of the convention hall be able to easily point out your booth to someone who is looking for it. You want things that draw the eye. Remember to use optimum lighting and clear signage.
Make Your Booth Approachable
Make sure that you have smiling faces and a variety of display options to welcome people in. You want to have experienced people manning your booth; the best candidates are those who are able to answer a wide variety of questions. You also want to make sure there are enough people manning the booth at all times. That way there isn’t someone who walks away because they weren’t greeted. As far as display materials, multiple options are the best course. Some people prefer to read and like to see brochures, pamphlets, and booklets. Others prefer having a well-made video or slideshow to interact with on a TV or tablet. There are also people who prefer to talk to someone, and that links back to why you need welcoming and encouraging people manning your booth.
Make it Simple
As tempting as it is to pull out all the bells and whistles, you need to balance that urge with the ability for customers to find what they’re looking for. The fun stuff is great, but when it stops people from being able to navigate your booth, you’ve gone too far. Whether you’re displaying information, talking about a topic, or doing a product launch, you don’t want people to be packed into corners or cut off from key areas. Make sure that there are a flow and rhythm to your booth design.
Show Your Expertise
In the end, the booth is about your company and making sure that it’s shown off to its best advantage. You want to dot all your I’s and cross all your t’s.
Why not get some expert help in planning your next tradeshow booth and give us a call today?