When companies go to trade shows and similar events, they likely attend in order to draw more attention to their businesses and products. By setting up booths and offering presentations of products, companies may be able to spread the word about why their products should be considered for purchase. In this endeavor, exhibit signage can play a considerable role in whether a booth is overlooked or draws in a crowd.
Booth signage is often the first aspect that a potential visitor notices. Your booth needs to convey multiple messages without being overdone. The business name, product information and similar details may want to be included. However, a wall of text is hardly eye-catching. Relying on images and minimal text may be a tactic to consider.
When it comes to images, those displayed should be relevant and allow potential customers to get an idea of what the product is and how it could be used. Additionally, any colors used should complement the images and text rather than take away from the overall message.
When it comes to text, readability is a must. Over-the-top fonts in garish colors could make a sign difficult to read and potentially turn off prospective consumers. Additionally, a few words could have a larger impact than several sentences. It is important to keep phrases concise.
If individuals planning for their own trade shows are unsure whether their signage is top notch, they may wish to consider partnering with an experienced design service. Contact Superior Expo Services to get started on exhibit signage that is perfect for your needs.