Big data is going to continue as a trans-formative force through the rest of 2018 and beyond. No matter what industry you’re in, eking all possible planning value and forecasting knowledge out of your available data will give you an edge over your competitors. Make sure your trade-show isn’t going to waste. Capture good data by:
Booking specific presentations, demonstrations, and meetings on the RSVP.
RSVPs are just part of good planning. You need to know how many people are going to show up so you can make sure you have adequate resources without overspending. But this is just as true on the granular level as it is on the general stage. Getting data about which attendees plan on going to particular attractions and talks can help you get the right rooms to accommodate the crowds. But it also lets you know what your attendees are interested in. Knowing your target market’s top concerns, questions, and areas where they want to learn more gives you a lot of insight into their minds. It also lets you target future pitches (and future events) better.
Getting survey data in the moment.
Asking for reviews is always a risky venture, but the data you can get is invaluable. However, if you wait to give attendees a survey until the very end of an event or, even worse, a couple days later, the answers are going to be short on details. People are going to remember only the highlights and they are going to report the negatives that stuck in their thoughts. Integrate your event with a specific app or automated survey requests so they can give their opinion after every scheduled event, at the end of the day, and after the keynote speaker. Not only will you get more details, you can fix fatal flaws during the course of the event instead of learning of them too late.
Go to Superior Expo Services for the infrastructural tools to run your event right.