If your company is exhibiting at a trade show, have you done the proper buyer persona research to ensure you’re creating marketing materials that speak to your audience? You might be saying to yourself, well of course we have. Or maybe you’re thinking that your research and understanding of your audience could be dialed in…
Let’s be real here. Attending a trade show isn’t just about marketing and driving new business for your company….it’s also to see what your competitors are up to….right? Gathering intel on your trade show competitors is a function of doing business, and we can promise you your competitors are doing it to you as well….
Last week we talked about how exhibitors can help booth visitors out by providing content and experiences that demonstrate options for how to solve their problems. This is part of the consideration stage in the buyer’s journey, where buyers are looking for different options and haven’t yet made it to the decision making stage. So,…
It’s so important to show trade show booth visitors how you solve their problems. Doing so is part of meeting them where they’re at in the buyer’s journey. If you remember, the buyer’s journey is made up of three stages; awareness, consideration and decision. Each stage has its own set of tactics and appropriate content…
If your company has been going to trade shows with the same display for years, now is the time to revise your design. As more organizations refresh their boots with the latest ideas, your display may become lost in the crowd. To make your set up more appealing, consider the latest trends in trade show…
Even though we’re most definitely in the “digital age” and many buyers and sellers are using online channels to promote, research and purchase products and services, trade shows can still be a very beneficial way to build brand awareness. But, you must set clear goals for why you are going and what your goals are…
Every company who exhibits at a trade show knows that your booth design needs to be on point. It’s the thing that’s going to capture your audience’s attention, making an impression on them literally in seconds. Booth design is more than just the build and the messaging around products and services. It’s about the buyer’s…
If you’re going to have a booth at an exposition, then it’s important to bring your A game. You’re going to be surrounded by other professionals, and all of you will be vying for the attention of the audience walking the floor. You may only have a few seconds to make an impression, or to…
If you’ve been reading our latest blogs, then you’ve gotten some pointers (or a fresh view) on some of the things that trade show organizers can help their exhibitors with before the show and during, to ensure that they get the most out of their experience (and keep coming back). So what about after the…
In one of our last blogs, we talked about 3 things trade show organizers can help exhibitors do before their show to have an awesome experience (and keep them coming back). If you missed it, check it out here. And there’s more; what can you help your exhibitors do during the show to keep them…
