If you’re in marketing and your company participates in trade shows, then we don’t have to tell you how crazy wild of a ride it is to create, organize and execute your marketing strategy for the show. Be it email, social media, blogging, events, it’s a beast and sometimes it feels like there’s no way…
Email marketing segmentation can create higher open and click through rates. What that means to your audience is that you’re serving up more specific and valuable content to them. Hopefully for your business, this means that you’re seeing better engagement with your contacts and leads, and helping to move them through your funnel for better…
Did you know that 70% of show attendees plan a list of brands/booths to visit before even setting foot on the trade show floor? It makes sense, right? Attendees want to make the most out of their time at the show and that can require some planning ahead. So, how does your company stand out…
Presenting your company at a trade show is an important part of getting involved within the industry and also with presenting yourself to potential customers. The key to a great exhibit space is signage. Here are three tips that will help you create and display signage that will grab an attendee’s attention. Keep Your Display…
In a recent press release from VisitDallas, it was announced that Dallas has been ranked #5 out of 50 cities for the best meeting destinations in the United States in 2019. Cvent, a leading marketing, event, technology, and hospitality provider evaluated the contending cities based on event bookings, hotel bookings, as well as proposed and fulfilled…
Understanding the Costs Associated With Trade Show Displays Exhibiting at a trade show can help your company get new prospects and sell more products or services. It’s a great way to meet new business partners, find key industry players, display new product launches, and find new channels of distribution. That said, one of the questions…
At your last trade show did you take time to walk the show floor just to look at booth designs? ‘Walking the floor’ brings home the fact that booth design is clearly important. An exhibit booth can invite or repel a potential customer, or just evoke a sense of indifference. ‘Walking the floor’ to look…
Hosting a corporate event can be an important step in making your brand bigger than it has ever been. Whether this event is casual or formal, you will want to make sure that you have all your plans in place before you get started. Here are three steps you should consider when beginning to plan…
Trade shows are where you expect visitors to kick the tires, scrutinize the product, and interrogate the sales staff. They are a path to immediate sales, as well as to an increase in qualified prospects and enhanced customer retention, both of which lead to post-show sales. Savvy exhibitors also know trade shows present a battlefield…
Over the last few weeks, we’ve been sharing about 4 major categories of “pain” or challenges that exhibitors experience when it comes to their trade show participation. General trade show anxiety, overwhelm about costs, the “busyness” of trade shows and their overall professional life, and confusion top the list. Trade show organizers need to do…
