Some entrepreneurs may be wondering whether trade shows are still helpful in the current age of the internet and instant communication. Today’s ultra-competitive business world demands that marketers, entrepreneurs, and businesses build relationships with their customers, prospects, and partners. Attending trade shows may also sound like something just meant for large corporations and enterprises, but…
Running a successful event is a challenging journey for some people, especially those with no skills in event planning. If you plan to hold an event and do not know where to start, it would be best to hire an event planner for the reasons below. No Hustle for Event Supplies Event planners with several…
Should you use the old roll of carpeting that has been getting dusty in the storeroom? Should you instead invest in a professional event carpet installation? Your event questions — answered! Customization is the Key to Effective Brand-Building The roll of carpeting in the storeroom may have been a steal, but it is the wrong…
If you haven’t participated in a trade show, you may not think that they’re very effective or even very interesting. But just visiting a trade show once can disabuse you of this notion. Rather than being boring and sleepy, trade shows are full of interesting new products, ideas and concepts. Competition and Collaboration At times,…
The digital marketing efforts of many businesses have been diluted by the sheer mass of advertisements inundating potential leads on the internet. This is discouraging to new or struggling entrepreneurs wanting to build brand recognition and increase sales. They begin to look for alternative and often more-traditional marketing strategies to reach their customers. Their promotional…
If you’re thinking about taking your business to a trade show but are not sure if it’s going to be useful, then you might want to consider some trade show statistics which will go a long way towards convincing you. Trade shows are actually immensely popular, probably a great deal more than you realized. Here…
We all know about trade shows and all the buzz that they bring to the community. It is usually a large convention with several businesses setting up booths to market their products to one another or the public. Many businesses use this time to showcase their latest products and services while making a personal connection…
One of the biggest challenges of starting up a new business is getting your name out there. Marketing is something entrepreneurs struggle with in the early stages of building their business. However, even established businesses will always want to reach out to more customers. One of the best ways to get your name out there…
When two or more trade show exhibitors vie for the same prospect’s attention, it’s a matter for tactical planning. How aggressively do you prepare to win the battle? Winning rests on a rock solid goal and pre-show planning that defines a war plan detailing your strategies. Your goal is to make prospects understand why your…
Everyone wants to attract visitors to their booth at a trade show and many people go very over-the-top with their trade show design for this purpose. There are certain booths where you’re just overwhelmed with all the information coming at you in different directions. From one direction, you might see video while, from another direction,…
