Going to a trade show and exhibiting your product or service can be an overwhelming experience, but it doesn’t have to be. With some planning and assistance, exhibiting at a trade show can be a huge success without a headache. Take these 5 steps to ensure that your next trade show and booth design is a success.
1. Plan Ahead
Start planning as early as possible and make sure you give all your trade show vendors as much notice as possible. This will not only make sure you have everything completed before the event, but it will also save you in shipping costs or expedited services. Remember, for booth design, you’ll need not only a graphic designer to complete the graphics portion, but also a printer to produce the actual display.
2. Keep Things Simple
Stick with clean and simple booth design, promotional items, giveaways, uniforms and other trade show booth needs. This will make setup and breakdown more efficient and won’t distract prospects from your message.
3. Leverage On-Site Help
Most trade shows offer exhibit setup and breakdown services, which are worth every penny. Instead of spending hours setting up your booth, you are free to network and accomplish what you really set out to do at the trade show: earn more business.
4. Deliver a Consistent Message
Before the show, make sure that your exhibit staff learns and practices a clear message about your business’ unique value proposition or elevator pitch. The prospects who visit your booth should clearly understand your offer, no matter who they interact with at your booth. Also, be sure that your booth design and promotional products clearly communicate that same message.
5. Don’t Forget to Follow Up
The most important factor of trade show success is the follow-up and unfortunately, most businesses overlook this step or simply get too caught up in the next initiative and never contact their leads. Follow-up should be completed within a week of the trade show and should be personalized to each attendee.
With these five steps, your trade show exhibit and booth design are guaranteed to be a success. Simply plan ahead, keep things simple, leverage on-site help, deliver a consistent message, and follow up with your leads. If you want to talk about exhibitor services, feel free to contact us with any questions.