At your last trade show did you take time to walk the show floor just to look at booth designs? ‘Walking the floor’ brings home the fact that booth design is clearly important. An exhibit booth can invite or repel a potential customer, or just evoke a sense of indifference. ‘Walking the floor’ to look…
Designing a successful exhibition booth can have a big impact on your business. If you’re having trouble fitting everything you want into a single display, consider expanding your options. Having more than one booth can be an effective way to showcase your brand and increase your customer base. Here are some major advantages of having…
If you’re going to have a booth at an exposition, then it’s important to bring your A game. You’re going to be surrounded by other professionals, and all of you will be vying for the attention of the audience walking the floor. You may only have a few seconds to make an impression, or to…
Individual businesses spend countless hours preparing for tradeshows and exhibitions. By the time the event occurs most planners and exhibitors are exhausted and there is little left to effectively promote their business. Let Superior Expo Services lighten the load for you. From the west coast to the east coast, SES provides a variety of services…
The next time you go into an impressive expo booth pay attention to what is under your feet. Chances are it is some type of flooring that not only fits in with the company’s mission and design, but it is also comfortable to walk on. Incorporate good flooring into your next exhibition booth design to…
Competition for face time with trade show visitors is fierce. Every exhibitor in the hall is there to increase sales of a product or service; and every exhibitor knows that more feet in the booth allows the opportunity for a final sale. How does your company get ‘more feet in the booth’? Do you rely…
Taking your brand to a trade show can open many doors within your industry–if you meet the right people. In order to attract visitors to your booth, you have to stand out from the crowd. That is why exhibition booth design is just as important as your presentation, your swag giveaways and what you have…
Exhibition shows are the perfect opportunity to get your name out to a wider audience. But you don’t just want to showcase your company name and your featured products. Your branding and culture is just as important to the design features, especially because 2018 is all about shopping experiences. Here are two design choices to…