Exhibition shows are the perfect opportunity to get your name out to a wider audience. But you don’t just want to showcase your company name and your featured products. Your branding and culture is just as important to the design features, especially because 2018 is all about shopping experiences. Here are two design choices to incorporate into your exhibition booth for more audience participation and a longer-lasting impression.
1. Make your booth’s style look like your store.
Think about Apple’s stores. Every one of them has the same style and aesthetic. It’s entirely possible that every store is identical down to the last detail. Now imagine what their stores would look like translated into an exhibition booth. They’d have gleaming white tables, a minimalist design, and representatives who are each fully equipped to show new products, make online orders, and look up specific details with no lag time.
You should bring the same uniformity to your exhibition booth. Every color, texture, and furnishing should match your company’s aesthetic so customers can recognize your booth from your store and your store from your booth. If you don’t have a brick and mortar store, you can achieve the same principle based on your website design.
2. Your name and niche should be visible from every angle.
Unless you’re up against a wall, there is no front or back to your exhibition booth. Every side should be the front. Make sure your company name is on all four sides of your booth. An overhead banner is even better because that means people can see it even if they’re far away in the crowd. But a company name usually isn’t enough. People need to know that your company has services or products they’re interested in before they walk in your direction. If you don’t have a recognizable name or a name that includes your niche information or the type of service you provide, include your logo, your slogan, or a tagline.
Aesthetic visuals are how you get people to walk up to your exhibition booth. How they interact with your store and what they walk away with is up to you. Go to Superior Expo Services to get started.