Planning a corporate event? Here are a few tips that will help you plan your event and get the most out of it for your business.
Make a Complete List
Leave nothing out. Make a list of every last detail that needs to be taken care of, including vendors, marketing materials, wifi, transportation, parking, etc. This way you won’t have to rush to do things that you were reminded of at the last minute.
Know Your Goals
Some companies hold events without a clear goal of what they want to accomplish. Make sure you know what you want and design your entire event around that goal. Whether it’s to introduce a new product, attract leads, or create brand awareness, make sure to choose a goal and focus everything on it.
Make Sure Your Venue Fits In
Just because a venue is beautiful doesn’t mean that it’s the right one for your event. Your venue needs to match your company’s brand and your event’s goals. If you want to create a certain brand image, you need to make sure that both the indoor, outdoor and neighborhood appearance won’t clash with that image. In addition, you don’t want to use products that don’t fit with your brand.
Remember to Take Photos
Take photos of your event to use as marketing material. Hire a professional photographer and decide beforehand what kinds of images and shots you want — shots of individuals, of lectures, of conferences, of people, of the venue before the event started, etc. Use these photos accordingly — on your blog, on your social accounts, in your emails, in your catalog, etc.
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