Making the Right Choice: Display Rental vs. Custom Display Construction

In the world of exhibitions and trade shows, a well-crafted display is paramount. The decision between display rental or investing in a custom-built one is a significant choice that can influence your overall presentation and effectiveness. At Superior Expo Services, we’re here to guide you through the advantages and considerations of each option.

Making the Right Choice: Display Rental vs. Custom Display Construction

The Case for Display Rental

Cost-Effective Solution

Renting an exhibit display is usually the more cost-effective option, especially for companies participating in trade shows infrequently or trying them out for the first time. Rentals eliminate the need for storage and maintenance costs, which can add up over time.


Rental displays offer flexibility. You can choose different designs for different events, enabling your booth to look fresh and adapt to varying space sizes or audience demographics.

Ease and Convenience

Renting a display also offers ease and convenience. At Superior Expo Services, our rental displays come fully serviced, meaning we handle delivery, setup, and teardown, freeing you to focus on your presentation and networking.

The Case for Custom Display Construction

Unique Brand Representation

A custom-built display allows for a unique representation of your brand. It provides the opportunity to incorporate specific brand elements, color schemes, and innovative designs that truly encapsulate what your brand stands for.

Long-Term Investment

For companies that frequently participate in trade shows, a custom display can be a smart long-term investment. Despite the initial cost, it can prove more economical over time and provide a consistent brand experience across various events.

Enhanced Features

Custom-built displays also provide the opportunity for enhanced features, such as integrated technology, interactive elements, or special lighting. These can set your booth apart and attract more visitors.

How to Make Your Choice?

Analyze Your Needs

Consider the frequency of your trade show participation, your budget, storage capabilities, and the importance of brand-specific design in making your decision.

Think About Your Audience

Think about your audience and the impression you want to leave. If standing out with a unique design is vital for your brand and audience, custom construction might be the best choice.

Consult with Experts

Consult with experts at Superior Expo Services. Our team can provide insights based on experience and industry knowledge to guide you to the best choice for your specific situation.

Superior Expo Services: Here to Assist

Whether you choose to rent or custom build, Superior Expo Services is dedicated to making your trade show experience the best it can be.

Expert Guidance

We offer expert guidance to help you make the right choice for your brand, audience, and budget.

Quality Solutions

Our rental displays are top-notch, offering a variety of design options and full servicing for your convenience. Our custom-built displays, on the other hand, are constructed with craftsmanship and attention to detail, ensuring they perfectly reflect your brand.

The decision between renting an exhibit display or investing in a custom-built one is highly dependent on your unique needs and goals. By considering the benefits and potential drawbacks of each option, you can make an informed decision that will ultimately enhance your trade show success. At Superior Expo Services, we’re here to guide you every step of the way, delivering superior solutions for all your expo needs. Contact us today!

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