Trade shows and trade show booth design is always evolving and changing. Finding ways to make your booth stand out amongst your competitors and reach your audience is something you should always be focused on. Paying attention to what worked at previous shows, keeping in mind what your goals are for future shows and what’s…
The trade show is the singular best venue to find new customers. It is also an excellent opportunity to rub shoulders with competitors and size up what they are doing. However, not everyone can afford the enormous peninsular design with a staff that eclipses the number of people in your circle of friends. That said,…
Over the last few weeks we’ve been talking a lot about email marketing. We’ve talked about the do’s and dont’s, why editorial calendars are so important, some tips on segmentation and how important it is to ensure you’ve got a rockin’ email marketing campaign going before your next trade show. One thing we haven’t focused…
When it comes to trade show email marketing, there’s lots of room to nail it and lots of room for epic fails. With more than 50 percent of U.S. respondents checking their email accounts more than 10 times a day, it is by far the preferred way for many consumers to receive updates from the…
It is a common misconception that you simply show up at the trade show with your materials and set up. There is a lot more that goes into the setup and tear down of a display. This is particularly true when you are competing in a professional booth setup. With general service contractors by your…
If you’re in marketing and your company participates in trade shows, then we don’t have to tell you how crazy wild of a ride it is to create, organize and execute your marketing strategy for the show. Be it email, social media, blogging, events, it’s a beast and sometimes it feels like there’s no way…
Email marketing segmentation can create higher open and click through rates. What that means to your audience is that you’re serving up more specific and valuable content to them. Hopefully for your business, this means that you’re seeing better engagement with your contacts and leads, and helping to move them through your funnel for better…
Did you know that 70% of show attendees plan a list of brands/booths to visit before even setting foot on the trade show floor? It makes sense, right? Attendees want to make the most out of their time at the show and that can require some planning ahead. So, how does your company stand out…
Presenting your company at a trade show is an important part of getting involved within the industry and also with presenting yourself to potential customers. The key to a great exhibit space is signage. Here are three tips that will help you create and display signage that will grab an attendee’s attention. Keep Your Display…
In a recent press release from VisitDallas, it was announced that Dallas has been ranked #5 out of 50 cities for the best meeting destinations in the United States in 2019. Cvent, a leading marketing, event, technology, and hospitality provider evaluated the contending cities based on event bookings, hotel bookings, as well as proposed and fulfilled…
