If you’re thinking about taking your business to a trade show but are not sure if it’s going to be useful, then you might want to consider some trade show statistics which will go a long way towards convincing you. Trade shows are actually immensely popular, probably a great deal more than you realized. Here are some things you should know about the trade show milieu:
- Overall Market Value: The value of the trade show market was 15 billion in 2018 and is expected to reach 18.5 billion by 2023. Did you realize that the value of trade shows was in the billions? And as if that wasn’t enough, consider the fact that US exhibitors spend about $24 billion yearly on trade show displays. As you may already realize, this is the most important aspect of visiting a trade show. If you don’t have good booth design, then your business won’t be able to stand out at a trade show.
- B2B Trade Shows: If you run a B2B business, then a trade show comes in even more useful because it is the second-largest source of B2B revenue in the US. The best way to get your product out there so that other companies can see it is to take it to a trade show. And if you’re wondering whether the people who come to a trade show have purchasing power, then you don’t need to wonder about this any longer because 81% of them do. That means that 4 out of 5 people at a trade show have the authority to make a purchase or at least schedule it there and then.
- Number of Trade Shows: Are there really that many trade shows out there? If you are wondering about this, then you don’t have to do so any longer. There are 13000 trade shows in the US every year. So you’re bound to find a trade show in the right place and at the right time to suit your purposes.
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