Using Trade Show Displays to Gain Tactical Advantage

When two or more trade show exhibitors vie for the same prospect’s attention, it’s a matter for tactical planning. How aggressively do you prepare to win the battle? Winning rests on a rock solid goal and pre-show planning that defines a war plan detailing your strategies. Your goal is to make prospects understand why your…

Understated vs Overstated Trade Show Design in Dallas

Everyone wants to attract visitors to their booth at a trade show and many people go very over-the-top with their trade show design for this purpose. There are certain booths where you’re just overwhelmed with all the information coming at you in different directions. From one direction, you might see video while, from another direction,…