Trade Show Organizers: Are You Confusing Your Exhibitors?

Trade Show Organizers: Are You Confusing Your Exhibitors?

Over the last few weeks, we’ve been sharing about 4 major categories of “pain” or challenges that exhibitors experience when it comes to their trade show participation. General trade show anxiety, overwhelm about costs, the “busyness” of trade shows and their overall professional life, and confusion top the list. Trade show organizers need to do…

Exhibitors Don’t Believe Show Organizers and General Contractors Have Respect For Their Time

Exhibitors Don’t Believe Show Organizers and General Contractors Have Respect For Their Time

In a survey conducted by MAYA Design Inc, their research found that in general, “exhibitors do not believe show organizers and general contractors have respect for their time and that they devote no effort toward removing burdens and unnecessary details that contribute to the noise.” This goes along with the four major challenges in exhibitors…

5 Types of Organizational Signage Your Next Show Needs

No matter how well organized your event is, there will always be attendees who get lost or accidentally take the scenic route. The best way to prepare for overwhelmed visitors or large crowds is to double down on directional signage. Here are five must-have displays you need for your next tradeshow: 1. Hanging display signs…

Can trade show organizers help reduce anxiety around show costs for exhibitors?

Can trade show organizers help reduce anxiety around show costs for exhibitors?

It is no small investment for exhibitors to make when it comes to participating in a trade show. The industry average shows that the total show investment is around $41,400 for a 10×10 space. Depending on how many shows they are participating in and how large a company, it’s a significant investment. The overwhelming nature…

Reducing Exhibitor Anxiety is a Must for Show Organizers

Reducing Exhibitor Anxiety is a Must for Show Organizers

Exhibiting at a trade show is not for the faint of heart. There’s designing the booth, coming up with the marketing strategy, figuring out travel, and coordinating with show organizers, contractors and suppliers. Not to mention the actual show participation and having their game faces on. In a research study conducted by MAYA Design Company*,…