5 Great Reasons to Include Trade shows as Part of Your Sampling Campaign

In-store samples and demonstrations are extremely effective marketing techniques. They give your consumers something to remember about you, set you apart from those other guys who rely solely on virtual marketing, and send customers home with a unique experience as well as something free. But offering samples in-store isn’t the only way to reach customers…

Association Event Planner Role

Large groups or associations usually have a goal or purpose to keep in mind. They have updated regulations, updated best practices and dynamic new technologies to consider. They also need an opportunity to network and coordinate with customers, partners, vendors and other associates. For that reason, associations must hold annual or more regular events.  Ideally,…